Pillar 5

The Coaching Business

If you can't define it, you can't charge for it.

Defining your practice, the economics of staying small, game size, what coaches must understand about money, and winning the first client meeting.

If You Can't Define It, You Can't Charge for It

Undefined offers get negotiated, discounted, and ghosted. The discipline that turns expertise into a product: define the result, the boundary, and the price of the definition work itself. · 8 min

Game Size: Why Playing Small Keeps You Underpaid

Your income tracks the size of the game you're playing, not the quality of your play. How professionals quietly choose small games, what the comfort premium really costs, and how to size up. · 8 min